Why Healthcare Companies Still Send So Much Mail

Citing regulations is the preferred, low-calorie tactic for saying “no” or “go away” in any regulated business.

Stop believing there is some unicorn-like digital capability or marketing campaign that will get you from 5% digital adoption to 90% in a month.

Also, begin researching vendors and solutions for digital presentment. This path is well paved. Even the government has adopted electronic communications for business filings and other communications.

However, any grown-up company must have a solid handle on all the communications they are sending to their customers to improve the overall experience. All great companies know what they send to their customers.

I’m a recovering Healthcare Insurance executive on a mission to help companies make a move from print to purposeful, interactive communications.

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