While most people know I returned to the corporate world last year, I began working from my home office even before the pandemic when I started my own consulting business. This is where I unexpectedly encountered the most demanding, inflexible, and hardest-to-please supervisors of my career — my children. And interestingly, I have become a better leader because of the perspective I gained as a parent working so close to my kids. Some of the key things I learned were about balance, empathy, and getting over The Guilt (yes, with a capital G).
I love what I do. I needed…
Back in January, I wrote an article about my struggles with being out on my own. Now, this is the story of how I left the corporate world and started my own business, all to find my place back to being part of a company again — my next chapter. Going back to move forward may sound counterintuitive, but it pretty accurately describes the path I pursued in order to understand and appreciate the professional environment in which I thrive.
The circuitous route that brought me back to corporate life does not end with a binary conclusion that corporations are…
Marketing and business teams think twice about sending a direct mail piece to 1 million customers. Why? Because it will cost them anywhere from $400,000 to $600,000 in print and postage.
Sending that same communication via email will cost $2,000 — $5,000 at most. It’s interactive, allows A/B testing, and you can monitor open and click-through rates. No brainer, right? These bargain-basement prices are why everyone wants to use email…and does.
Email is now the water of communication resources. It is overused, wasted, and too cheap.
I remember taking a deep breath right before getting on a call with our…
I cannot make it out of a meeting or newsfeed scan without a mention of AI, behavior change, robotics, wearables, or engagement. Despite all these communication-related technology advances, I am unable to rid my USPS mailbox of these dot matrix letters and statements. I should be thankful I am not the Maine woman who received over 500 pieces of mail from her health insurance company in five days.
It is 2019. Why do I need communications on paper?
Perhaps companies are nostalgic.
My money is on other reasons or barriers, otherwise known as excuses dressed in elaborate packaging.
I’m a recovering Healthcare Insurance executive on a mission to help companies make a move from print to purposeful, interactive communications.